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bae rae

Bae Rae is a fashion apparel company that is focused on the womens fashion. I worked as the lead designer/art director on this project. They wanted a site that was going to be very simple, flexible, and easy to update and edit without upsetting the design on the site.

In order to focus in on the product and the designs of the company, we created a full screen slide show on the homepage and really tried to use white space throughout in order to keep things clean and orderly. The site is also responsive across all devices to keep things clean and simple.

I also created other materials for the company like the lookbook shown.

You can see the site here

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Matthew D. Williams / Copyright 2012
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