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shoptoko

As the lead product designer and art director of Shoptoko, a wholesale B2B fashion commerce platform, I designed, branded, and created all assets for the company. ShopToko is an online wholesale marketplace consisting of sellers and buyers of "in season," fashion apparel and accessories, exchanging openly or in groups.

Part of my responsibility with Shoptoko was to create an online marketplace that was easy and intuitive for users to upload and sell product, as well as purchase and receive goods while having a social aspect of being able to message other members and rate them per transaction. All of these corners of the company also had to lend to a very simple and clean aesthetic in order to put the emphasize on the products in the marketplace.

I also created all marketing material including banners, notepads, postcards, and many other items for the company to promote the company and push their brand forward in their marketplace.

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Matthew D. Williams / Copyright 2012
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