Bae Rae

Sophistication and femininity, while portraying a minimalist aesthetic.

I worked as the lead designer/art director on a site update for Bae Rae, an apparel company that is focused on the women's fashion. They wanted a site that was going to be very simple and flexible, and easy to update without upsetting the design or look.
Launch the Site

Services Provided

Product Development


Visual Design

The Homepage

In order to focus on the product and the clothing design, we created a full screen image method that incorporated the great photography Bae Rae had on the homepage, while using white space throughout to keep things clean and orderly. The site is also responsive across all devices.

After Bedtime