As a freelance member of West Elm's digital design team, I created homepage slide designs, emails, banner ads, and other digital marketing materials. The main goals was to successfully engage users from the homepage until they found the item they were shopping for.
Launch the Site →
Creating the first blog for West Elm was one of the biggest projects I handled on the site. I wanted to create a platform and look that visually had handmade elements, but showcased different artists and products. One of the focuses was to create as much user engagement as possible by making sharing and commenting easy to use and user friendly.